2011年10月21日星期五

Create opportunities to fit around you.

 It is easy to feel that you have to have lots of irons in lots of fires to attract as many clients as possible. "No man is an island" is a famous quote by John Donne and when you start up in business, the sooner you realise this, the stronger and more successful youNike TN Pas Cher, will be. It's amazing how more effective you can become by having some time away from your business.Karen Skidmore, 2009Karen Skidmore publishes her weekly newsletter for coaches, consultants, therapists, trainers and solo-professionals. I needed to take my foot of the pedal during the holidays and fire it up during term-time. Focus on the first project and by the end of your first month, the results and income will start to happen to help spur you on for the next new one. OK, it did take me a couple of years of hard juggling to really enjoy the ebb and flow of a term-time business and still have a 12 month income - but it is possible!2. Like many of you reading this, I started my business to create a new, flexible career. But advertising one week, posting furiously on social networking sites the next, followed by a leaflet drop in your local neighbourhood and finishing off with random visits to various networking events is just going to make you dizzy! Do one thing well, measure your results and then work out whether you carry on or adjust your marketing strategy.6. Make time for you in your diary. Just say NO! In the early months, it is tempting to take on as much work as is offered to you. Lunches, mid-morning, evenings. I hear many working mothers say that they can't find networking events to fit around school hours but to be honest, if you start digging around it is amazing how many networking groups operate at all times of the day. A typical day for me is to hang out the washing while my children eat breakfast before shouting at them to get their shoes on and get in the car to get to school. If Chaussures Reebok Femme you are designing a business to fit in to your rules (which is always a good idea!) then having the ability to create the right opportunities to fit around your diary and your priorities is a great skill to have.Networking events is good example of this. Make a commitment to join an exercise class, meet a friend for a dog walk or book a table for one at the local coffee shop. Make sense?5. You put clients meetings and telephone appointments in your diary. It's a case of asking around your network and if you can't find one that suits - start one yourself at a time that suits you!4. Know that you can't achieve success by yourself. This principle is particularly useful when it comes to marketing. If one project takes one month to complete and you take on a new project each week that month, each project is going to take four times longer and results from your first project will take at least four months. But just because it pays, it doesn't mean it is always the right work to do. I saw Nicola Cairncross of The Money Gym present again the other week and she demonstrated this point exceptionally well. Remind yourself regularly of your reasons for starting up in business. I remember my first Easter holiday, trying to keep my work momentum going whilst my 2 children where home from school.After 2 weeks of unsuccessful TV watching and several shouting matches later, I had to remind myself that it was my children that motivated me to become self-employed. When times get hard and more and more projects tumble around you, it is easy to scream and ask yourself why it seemed such a good idea to set up in business. Accept the projects that you do "just for the money" or take on clients because they have a cheque book, and you will not allow you or your diary to be open to the opportunities you really want.3. Time for bath,Nike Shox Rival Femme chuck another load of washing in and sit down with a cup of coffee with husband before heading back up to the PC to "tinker" on my web-gadgets and social networking profiles.Phew! But would I ever change this routine?Absolutely not. Get my morning run in (as long as it is not raining!) and then be ready for work at 10am.Work like crazy either speaking to one of my 1-2-1 clients, bash away at the keyboard writing copy for a website or an article or dash out to a networking event before skidding in to the car park for 3.15pm to do the pick-up.On goes mum hat and its time to do homework, cook tea, put plasters on cut knees and play diplomat for any arguments. Take on one project at a time. My reasons were my family but I know others of you have decided to start your own business to fit around ski seasons, partner's careers and, let's be honest, to get out of the rat race.But a question that I get asked a lot is "How on earth can you grow a business and still have a life?" Is it possible to juggle it all and still move a business forward?Well, yes it is and I thought I would share some practical advice and tips that have helped me and other home business owners have a life AND a successful business.1. Do less and achieve more. But when was the last time you actually dedicated a few hours to yourself in your diary. This doesn't mean that you need to recruit business partners and start offering a percentage of your company, but it does mean that you can seek out business buddies to share ideas with, virtual assistants to delegate work out to, associates to share the work load and networking contacts to help and support you.7. If you would like the latest practical, no-nonsense marketing advice to help you attract more clients, then sign up at http://www.CanDoCanBe.com TODAY for free!.




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